Search Engine Optimization — SEO — is both art and science.
The art involves crafting content that will appeal equally to the search engine “spider” scripts that index pages for use on Google, Yahoo! and other engines, and marketing your site in such a way that other sites will link to yours as a useful reference.
But that won’t do you much good if your site is built using technologies that the spiders can’t read, which is where the “science” comes in.
We can help with both sides of the equation, having years of experience both in constructing sites that are optimized to be read by — and communicate with — the major search engines and in constructing our own content sites (like basketball.about.com) that rely on search traffic to be successful. We can apply the lessons we’ve learned to help improve your business’ standing in Google and the rest.